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The Noerr Programs and Save the Children are sharing the heart of Santa with America’s underserved communities by emphasizing the importance of reading this holiday season. On Monday, November 14, Wolfchase Galleria’s Santa and his helpers will journey to visit children at Maury City Elementary School outside Memphis, where Save the Children provides literacy programs for struggling readers and helps families living in poverty prepare their children to succeed in school. After Santa reads and sings during each assembly, each child will receive a gift bag containing a book, a Play Doh kit donated by Hasbro Toys, reindeer antlers from Wolfchase Galleria, and much more.



Noerr’s genuine Santa stationed at Wolfchase Galleria will land his sleigh
at Maury City Elementary School in Alamo, Tennessee
Patrick Iannone, State Director, Save the Children

Santa’s 260 Guests: Children from pre-K to 5th grade



Maury City Elementary School gym

3916 Highway 88

Alamo, TN 38001



Monday, November 14, 8:30-11:15 a.m.

8:30-9:15 a.m. Pre-K and Kindergarten

9:30-10:15 a.m. 1st through 3rd grade

10:30-11:15 a.m. 4th and 5th grade

  • Santa appears for a surprise visit and reads to children
  • Group song and photo
  • Each child receives a gift bag



Save the Children and The Noerr Programs have teamed up for the sixth year to demonstrate the heart of Santa and spirit of generosity by giving back to children living in rural America. Since the partnership began, Noerr has delivered Santa to Save the Children sites in Tennessee, Colorado, Arkansas, Kansas, Oklahoma, South Carolina and California, bearing gifts and messages about the importance of reading. One dollar and one guest at a time, Noerr has collected $1.21 million to support early childhood education, literacy, health and protection programs throughout the United States. These programs help children in need succeed in school and life, to help break the cycle of poverty.

“Today, one in five U.S. children live in poverty,” said Judy Noerr, CEO and founder of The Noerr Programs. “That’s 14.5 million children who simply do not get a fair chance at a bright future because they lack access to the quality education and well-being resources so many take for granted. Thanks to the generosity of our guests, we recently surpassed $1 million collected for Save the Children and look forward to collecting for this worthy cause at our Santa Experiences throughout the United States this holiday season.” For a complete list of venues where donations can be made, including the Wolfchase Galleria Santa Photo Experience, visit